Roofing
Repairs, replacements and full re-roofs, booked by homeowners ready to spend.
We fill your diary.
You build the jobs.
Paid ads and AI lead qualification for builders, roofers, plumbers and home improvement companies, so qualified quotes land in your calendar every week.
- Builders
- ·Roofers
- ·Plumbers
- ·Electricians
- ·Renovations
Who we work with
Trades that live on booked work.
Plumbing
Boiler swaps, bathrooms and emergency call-outs from paying customers.
Building & Extensions
Lofts, extensions and groundworks for clients with an approved budget.
Kitchens & Bathrooms
High-ticket renovations where a single job is worth thousands.
The problem
Good trades lose work to better marketing.
Relying on word of mouth
Feast or famine. The phone only rings when someone happens to recommend you.
Tyre-kickers wasting your evenings
Hours on quotes for people who were never going to book the work.
Leads going cold before you call back
By the time you're off the tools, they've already hired someone else.
The system
The strategy that works.
STEP 01
The Advert
Scroll-stopping creative with an offer homeowners actually respond to.
Bathroom Renovation Co.
Sponsored
10% off & a free quote on full bathroom remodels this month.
10% off & a free quoteBathroom remodellingbathroomco.co.ukGet quote
STEP 02
The Lead
They tap through to an instant form. No website maze, no waiting.
Free quote in 60 seconds
Full name
James Whitfield
Phone number
07700 900412
james@example.com
Continue
STEP 03
AI WhatsApp Agent
Qualified in minutes, then booked into your diary automatically.
AI Agent · WhatsApp
Could you tell me a bit about what you need done?
I'd like my kitchen renovated with an island across it, modern style
Do you have a specific budget in mind?
Yes, around £8,000
Which area are you in? We cover London.
Kensington
Perfect, you're in our area. Let's book your free quote. When are you available?
Every lead is qualified on budget, job type and location, then booked straight into your calendar 24/7.
Proof of concept
What this strategy produces.
Real campaign data from the exact playbook we deploy for trades businesses.
£0.00
lowest cost per lead
0x
return on ad spend
£0k
generated in 8 weeks
Week 1 — Launch
Day 3
7
leads
£8.18
cost per lead
£57.25
spent
End of week 1
11
leads
£8.79
cost per lead
£96.64
spent
Quotes typically start getting booked from day 5.
Week 4 — Optimised
Month to date
80
leads
£3.96
cost per lead
£317.09
ad spend
£40,000
in jobs generated
Week 8 — Scaled
Campaign totals
94
leads
20,321
people reached
30,561
impressions
£80,000
in jobs generated
Funnel breakdown
80Leads
40Qualified
20Quotes Booked
15Quotes Attended
5New Clients
£40,000 generated from £317 ad spend (excluding upsells)
Figures shown are results achieved using this strategy. Results vary by market, offer and budget.
What you get
Everything needed to fill the diary.
Facebook & Instagram Ads
Targeted campaigns built around your best-paying jobs.
Scroll-stopping Video Creative
Before-and-afters that make homeowners stop scrolling.
AI WhatsApp Lead Qualifying
Every enquiry answered and qualified within minutes.
Automated Quote Booking
Qualified leads dropped straight into your diary.
Brand Scaling & Positioning
Look like the biggest, most trusted firm in your area.
Weekly Reporting
Plain-English numbers on leads, costs and booked jobs.
How it works
Live in three days.
Day 1–3
Strategy & creative
Offer, targeting and video creative built for your trade.
Day 3
Ads live
Campaigns go live across Facebook and Instagram.
Day 5
First quotes booked
Leads qualify in WhatsApp and land in your calendar.
Week 4+
Optimise & scale
Winning offers scaled, wasted spend cut, volume increased.
Ready to fill your diary?
Strategy request
Let's fill your diary.
Tell us about your trade business and where you want more work. We'll review your market and come back with a plan on the call.